Lifecycle Marketing Manager

💰 Salary: £50,000 - £65,000 + bonus
📍 Location: Potters Bar
🏙️ Office requirement: Hybrid, 1 day per week (Tuesdays)
📝 Employment type: Permanent Full-Time 

TL;DR: If you’re an experienced email or full-funnel growth marketer and want to join a growing brand where you can build out the end-to-end customer experience to support retention, this could be your perfect opportunity. Someone who loves Klaviyo, automating customer experiences and cohort tables? Join us in the eCommerce team to grow our existing customer revenue in the UK & US.

The role

At Elizabeth Scarlett, we are scaling our presence in the UK and US with the ambitious goal of raising £2 Million for Wildlife Conservation by 2030. We are looking for passionate, driven individuals eager to make an extraordinary impact and help us achieve this goal.

As our Lifecycle Marketing Manager, you’ll be a key player on the eCommerce Team, responsible for optimising our Repeat Purchase Rate and Existing Customer Revenue. Email, SMS and the in-box delivery experience will be your core channels, as well as membership and loyalty programmes plus anything else you bring to the table!

You’ll report directly to our eCommerce Director, Jonny (ex allplants, Waldo, Oddbox and former growth consultant), supported by our Marketing Director, Sophie (former Brand & Marketing Director at Papier & Glassette).

Your close allies will be the rest of the Growth team who you’ll collaborate with to ideate, prioritise and deliver new initiatives, as well as the Creative & Marketing Teams to deliver campaigns. Additionally, you’ll have input into product and commercial propositions that help drive the repeat purchase behaviour.

Sounds great, what will I be doing? 🤔

1. Gather Insights

• Leverage Surveys, Customer Interviews and Data (with support from the team) — whatever you can get your hands on.
• Act as our customer advocate internally, so we can understand our customers better and find ways to deliver more value to them.

2. Track the metrics

• Repeat Purchase Rate & Existing Customer Revenue
• Analyse the customer lifecycle across each stage and report on key behavioural metrics

3. Run your own Growth Sprints to improve Repeat Purchase Rate

• Own the Repeat Purchase Rate KPI
• Run the growth process to ideate, scope and deliver projects to improve it
• Collaborate with growth, marketing and products teams for support

4. Be our Klaviyo mastermind

• Own Klaviyo and be our internal expert
• Flows, lead capture and data integrations are all yours
• Support the Marketing team with Campaigns

What exactly is Elizabeth Scarlett? 👛

A lifestyle and accessories brand that helps fund wildlife conservation — £2 Million in direct contributions by 2030 is our goal.

We predominantly sell personalised and embroidered velvet accessories across the Pouches, Makeup, Travel, Sleep and Bags categories. People love gifting, receiving and treating themselves with our products because of the little moments of joy and continuous reminders of wildlife they bring.

Our mission is to create joy by making exceptionally high-quality products that are inspired by nature, beautifully functional and adorned with hand-painted designs by our founder, Lizzie.

In 2025 we will be:

• Growing our US business to 50% (or more!) of total revenue
• Redefining our brand into a standout memorable asset
• Developing our product categories for commercial scale

What do I need to bring with me? 🧳

Core requirements:

• 4+ years of relevant experience in a Growth/CRM/Retention role
• Ability to work with a Growth mindset and collaborate with other Growth teams
• A high level of self motivation with the ability to work independently across multiple workstreams. 
• Highly organised with excellent time management skills, enabling you to work to strict deadlines whilst maintaining high standards

Analytical Skills:

• Customer Data Analysis: Adept at using customer data to identify trends and opportunities to improve retention.
• Metrics & Experimentation: Strong understanding of customer lifecycle metrics and experience in designing and analysing A/B tests to optimise the customer journey.
• Reporting & Communication: Ability to translate data insights into actionable recommendations and reports.
• Survey deployment: Experience designing, running and analysing surveys to extract customer insights

Strategic Skills:

• Retention Strategy: Experience in developing and implementing strategies to reduce churn, increase customer lifetime value, and foster long-term customer relationships.
• Loyalty Program Expertise: Understanding of loyalty programs and their role in driving customer retention and repeat purchases.
• Project Management: Proven ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.

Communication & Interpersonal Skills:

• Collaboration: Ability to collaborate effectively with cross-functional teams to implement retention initiatives.
• Communication (Written & Verbal): Excellent written and verbal communication skills to present findings and recommendations.

Technical Skills:

• CRM Proficiency: Experience working with Customer Relationship Management (CRM) platforms to manage customer data and track interactions.
• Data Analysis Tools: Familiarity with data analysis tools to analyse customer data and measure campaign performance.

Additional Skills:

• Customer Empathy: A strong understanding of customer needs and motivations to design effective retention strategies.
• Problem-Solving: Ability to identify and troubleshoot short-term issues that contribute to customer churn.
• Creativity: A creative mindset to develop and test new ideas for improving customer engagement and retention.

What we can offer you 🤝

Salary with Performance-Based Bonus

• £50,000 - £65,000 (broad range depending on experience)
• A Creative Hit Rate-incentivised bonus

Flexibility

• Hybrid working model, with 1-2 days in-office (or everyday if you wish!)
• 24 days holiday, plus bank holidays
• Up to 1 month fully-remote working from any country in a +/-2 hour timezone

Personal Development

• Annual Learning & Development budget (3% of gross salary)
• Annual Summer Retreat (e.g., 2 days at 42 Acres!)

Team Perks

• £500 of Elizabeth Scarlett products per year + 60% team discount
• Personal code with a 25% discount for friends & family

Interview Steps 👟

1. Preliminary phone call with our People & Culture Manager (no video required)
2. First video interview with Jonny, including a brief response to a task
3. Second video interview with Jonny & our Marketing Director, where you will be asked to present a task

Interested? Apply Now!