Growth Marketing Manager

💰 Salary: £50,000 - £65,000 + bonus
🙋‍♂️ Reporting to: Jonny Sadler (eCommerce Director)
📍 Location: Potters Bar
🏙️ Office requirement: Hybrid, 2 days per week at HQ
📝 Employment type: Permanent Full-Time

TL;DR: If you love figuring things out, driving performance with creative thinking, and building customer experiences that delight, this role could be your perfect playground to have massive impact at an established 6-figure business growing at 50%+ YoY.

Elizabeth Scarlett is scaling its presence in the UK and US with the ambitious goal of raising £2 Million for Wildlife Conservation by 2030. We are looking for passionate, driven individuals eager to make an extraordinary impact while outperforming forecasts.

As Growth Marketing Manager, you’ll be a key player in our Growth & eCommerce team. There will be a focus on leading new channels (TikTok Shop, Amazon) and driving repeat purchase, as well as jumping on high–impact ideas from our growth backlog — the role will be what you make of it.

You’ll report directly to our eCommerce Director, Jonny (ex allplants, Waldo, Oddbox and former growth and equity crowdfunding consultant), and be supported by our Marketing Director, Sophie (former Brand & Marketing Director at Papier & Glassette).

Sounds great, what will I be doing? 🤔

Launch & Manage New Growth Channels

• Take charge of new growth projects such as TikTok Shop, Affiliates, and Amazon.
• Plan, test and refine channel-specific strategies to maximise brand visibility and revenue.
• Maintain a structured roadmap, ensuring efficient execution and clear ROI tracking.

Lead CRM & Drive Repeat Purchases

• Own CRM flows, leveraging email marketing, SMS, and other touchpoints
• Build and optimise a membership or loyalty programme
• Use customer insights and data to deliver personalised experiences

Automate Processes & Customer Experiences

• Identify opportunities to improve onsite merchandising, customer journeys and internal workflows.
• Build automations with data, tech tools and AI to replace manual processes while improving both customer and team experience.

Champion Growth Experimentation

• Identify opportunities across our funnel to improve conversions.
• Run A/B tests to validate hypotheses and impact KPIs
• Report key successes and learnings to the team, contributing to a culture of rapid experimentation, data-driven decisions, and continuous improvement.

What exactly is Elizabeth Scarlett? 👛

A lifestyle and accessories brand that helps fund wildlife conservation — £2 Million in direct contributions by 2030 is our goal.

We sell Bags and Accessories across Organisation, Makeup, Travel, Baby and Sleep categories. People love gifting, receiving and treating themselves with our products because of the little moments of joy and continuous reminders of wildlife they bring.

Our mission is to create joy by making exceptionally high-quality products that are inspired by nature, beautifully functional and adorned with hand-painted designs by our founder, Lizzie.

In 2025 we are:

• Growing our US business to 50% (or more!) of total revenue
• Redefining our brand into a standout memorable asset
• Developing our product categories for commercial scale

What does the ideal hire look like? 🧳

Mindset: You’ll have an urgency and intensity to your work, a data-driven mindset and strong analytical skills. You’ll be a proactive, hands-on problem-solver with a collaborative mindset. You’ll have a bias to experimentation and measurable outcomes.

Creative passion: You get excited over lighting people up, challenging ideas and providing great customer experiences.

Culture fit: Kind, collaborative and uplifting.

Experience: 3+ years in a growth or performance marketing role, ideally within a high-growth startup environment (<100 people) or having followed an entrepreneurial pursuit yourself.

Location: Must live in London. We work from Potters Bar (24-min train from Kings Cross) and from workspaces around London Victoria.

What we can offer you 🤝

Salary & Bonus

• £50,000 - £65,000 (broad range depending on experience)
• A discretionary bonus up to 10%

Flexibility

• Hybrid working model, with 1-2 days in-office (or everyday if you wish!)
• 24 days holiday, plus bank holidays
• Up to 1 month fully-remote working from any country in a +/-2 hour timezone

Personal Development

• Annual Learning & Development budget (3% of gross salary)
• Annual Summer Retreat (e.g., 2 days at 42 Acres!)

Team Perks

• £500 of Elizabeth Scarlett products per year + 60% team discount
• Personal code with a 25% discount for friends & family

Interview Steps 👟

• Preliminary phone call with our People & Culture Manager (no video required)
• First video interview with Jonny, including a brief response to a task
• Second video interview with Alex, our CEO